The booth for Powermaster Performance had a lot going on, including many new products and an appearance by one of the fastest people on the planet.

Powermaster Performance Starters & Alternators, located in West Chicago, IL has been manufacturing new starters and alternators in their 145,000 sq. ft. facility since 1981. Powermaster Performance builds a wide range of starters, alternators, and Powergens for all types of domestic vehicles. With adjustable voltage alternators weighing less than 6 pounds all the way up to diesel truck starters and high amp alternators to make sure the race car gets to the track! Powermaster is proud to work with racers to develop starters and alternators that suit specific needs. One example is their Ultra Torque High Speed starter, designed for alcohol or magneto engines. The Ultra Torque High Speed spins up to 25% faster with 200ft lbs of torque for engines up to 15:1 compression.

For more information visit powermasterperformance.com.

Some trick new billet mounting brackets including LSX (#861), small-block Chevy with long water pump (#886) and LS1 low mount (#860).

New starters for Ford Y-block (#9002) and for Buick Nailhead (#9501).

A whole host of new diesel starters for Chevy, Ford and Mopar/Cummins.

Powermaster engineer Dave McIlvaine and land speed record-holder Danny Thompson. Danny and his team needed starters with more cranking speed than they were using so Dave and Powermaster developed the starters that were used on the record run at Bonneville.

A photo of Danny Thompson's Challenger 2

• Flat Tappet Camshaft Basics
• Starter Basics
• Carb Tuning Tips
• Basics of Proper Trailer Towing
• Before Heading Out For A Long Tow
• The Dragtime Dodge Gets Wired
• Don't Fall For The Myths About Oil
• Alternator & Charging Basics
• The Truth About Valve Springs
• Burnouts 101
• The Effects of Heat and Dehydration
• Brake System Info & FAQs
• About Driveshafts
• High-Performance Flywheels
• Torque Converters 101
• Billet Pistons
• Comparing Axle Designs
• Jon Kaase, Lifting The Shroud
• Testing ATI's 8" TreeMaster
• Dampers 101

• Keep Your Pace To Win The Race

• It's All In The Timing, Pt.1

• It's All In The Timing, Pt.2

• Don't Be Afraid Of The Deep

• Looking Back To The Future

• Take Action For Reaction, Pt. I

• Take Action For Reaction, Pt. 2

• Racing Into Fall

• Just The Basics